Creative Direction & Mangement
An integral part of marketing is having the necessary visual assets that align with your brand to make being part of your online community aspirational. A major objective for me during my time at UMA was to elevate the brand’s visuals to match the luxury pricing and quality product in order to increase conversion rates across all marketing channels. This included designing and implementing landing pages, email templates, coordinating photo shoots, and nurturing design contractors to adhere to the high-end vision I had for the brand’s marketing materials.
